Most of us know how shallow dating app experiences can be. OkCupid stands out by allowing daters to make more meaningful connections by matching people on the questions that matter to them. They take the make-or-break issues that are often disconnected from the dating world and address them head-on.
Working with artist Xaviera López, we brought these issues to life through thought-provoking animations, as well as bold out of home, reminding OkCupid users that
“You Choose What Matters.”
Agency: Mekanism
Concept: Connor Addario, Bryan Davis, Katie Bourgeois
Executive Creative Director:
Associate Creative Director Copy: Bryan Davis
Copywriter: Connor Addario
Senior Art Director: Katie Bourgeois