To celebrate the new Layers products, Talenti unveiled the Talenti Spooneasy – a hidden gelato speakeasy in New York City. The Talenti Spooneasy was the most exclusive way for gelato lovers to experience Talenti Layers. The space was a twist on a classic speakeasy, featuring signature-crafted cocktails, a Talenti Layers station where guests were among the first to taste the new Layers varieties and more.
Agency: Mekanism
Concept: Connor Addario & Emily Swenson
Associate Creative Director Copy: Bryan Davis
Senior Art Director: Stef Gomez
Copywriter: Connor Addario
Art Director: Emily Swenson