In partnership with Google, we created Background Joys – the first ever shoppable ambient rooms to help people relax, vibe out and check a few gifts off their holiday shopping list. Each of the ambient experiences was created around a priority decor or product collection and filled with comforting music, ASMR and calming animations.
The rooms let people choose the holiday vibe perfect for them—from a relaxing snowy chalet, to a festive holiday party, to a magical flight with Santa’s reindeer stopping at decorated homes along the way.
Agency: Fallon/Publicis
ACD Copy: Connor Addario
ACD Art: Lauren Brajczewski
Creative Director(s): Caitlin Fitzgibbons & Molly Crawford