Last year alone, people spent two billion hours streaming videos with no plot, no characters, and no Hollywood ending - they’re called ambient rooms. Interest & views of these videos peaks during the chaotic holiday season. A time when Walmart and other brands are shouting to get attention. So what if you could not only watch these videos, but bring them to life IRL using Walmart’s entire catalogue of products?
Introducing Background Joys, Presented by Walmart & Google. The first-ever shoppable ambient rooms.
The rooms let people choose the holiday vibe perfect for them—from a relaxing snowy chalet, to a festive holiday party, to a magical flight with Santa’s reindeer stopping at decorated homes along the way.
“This is commerce for an age of continuous partial attention–not demanding focus, but rewarding it.”
Agency: Fallon/Publicis
ACD Copy: Connor Addario
ACD Art: Lauren Brajczewski
Creative Director(s): Caitlin Fitzgibbons & Molly Crawford