The ‘Welcome to your Walmart’ campaign teamed up with football quarterback Patrick Mahomes, global superstar Becky G, and fictional but fabulous Barbie to select their top picks from Walmart and curated shoppable carts for some of their favorite moments (even celebrity icons need a little retail therapy now and then).
The selected items were available to shop on Walmart.com, bridging the gap between the glamour of celebrity lifestyle and the convenience of online shopping.
This NFL quarterback is a devoted dad of two (and his dogs, Steel and Silver!), and has been a Walmart shopper since he was a kid. He spends most of his year on the field as a world-class athlete, so when he gets downtime in the offseason, he likes to kick back, recharge, and enjoy time with his family. From practice swings on the putting green to entertaining his kids in the backyard, to staying in peak performance mode.
Global superstar Becky G is lighting up festival season and will soon make her way across the United States in her first headlining tour this fall. With a busy couple of months ahead, Becky is sharing how she stays strong on-the-go and the must-have items from Walmart she keeps on-hand so she’s always prepared for what’s next. When she’s not on the road, Becky loves hosting family and friends at home and serving up some of her favorite dishes with a pinch (or three) of her favorite spice.
Barbie is a timeless pop culture icon who’s ready to celebrate her biggest summer yet with some of her most loved items from Walmart. Barbie’s carts give us a sneak peek at how she is stepping into the spotlight and staying grounded along the way. From getting pink-carpet ready (Welcome to Barbie Land by OPI is her go-to shade!) to taking on the world’s new favorite sport, pickleball, to spending summer evenings with her best friends, Barbie is ready to do it all.
Agency: Fallon/Publicis
ACD Copy: Connor Addario
ACD Art: Isha Nadeem
Creative Director(s): Molly Crawford, Christina Swan, Danny Weilandt